Fred Luebke

Founder and Chief Experience Officer | fredl@gosidebar.com

Fred Luebke has built his entire career around one core principle: lead with integrity while delivering client-first solutions. After earning his finance degree from Arizona State University, he began his career in accounting before moving into business development for a Fortune 500 print management company.  That experience laid the foundation for founding Sidebar in 2001—built on the belief that service, creativity, and results should always go hand in hand.
Since then, Fred has grown Sidebar into a leading provider of branded merchandise, recognition programs, and technology-driven promotional solutions. Today, the company partners with organizations nationwide to elevate brand visibility, foster employee loyalty, and streamline fulfillment through creative, tech-enabled strategies.
Fred is trusted by both clients and colleagues for his straight-shooting honesty, deep industry knowledge, and the genuine care he brings to every interaction. Outside of work, he enjoys spending time with his wife Davida and kids—and when time allows, sneaking in a round of golf under the Arizona sun.

Brandi Nichols

Chief Operations Officer | brandin@gosidebar.com

Since stepping into the role of Chief Operating Officer in 2022, Brandi Nichols has helped lead Sidebar through a period of significant growth—nearly doubling the size of the company while strengthening internal operations at every level. From reporting systems and team management to process improvements and documentation, Brandi has been instrumental in scaling operations without sacrificing service or quality.
She leads a growing team with a focus on efficiency, clarity, and collaboration, and has spearheaded the development of formal training and reference tools to support consistency across the organization. Her deep operational knowledge and strategic mindset are key to Sidebar’s continued momentum and client success.
Before joining the print and promotions industry, Brandi built her leadership foundation in restaurant management—an experience that still informs her people-first, service-focused approach. Off the clock, she and her husband Scott stay busy with keeping up with their kid’s cheer, basketball, and football schedules.

Adam Gomez

Distribution Manager | adamg@gosidebar.com

Adam Gomez brings over 15 years of operations and logistics experience from a Fortune 100 company, where he led high-performing teams across Operations, HR, and Technology. Along the way, he built an impressive track record—earning top scores on Corporate Safety and Air Transportation Audits, driving one of the top three best-performing operations in the U.S., and achieving the lowest turnover rate in his district through smart leadership and strong culture-building.

Adam also served nine years in the United States Marine Corps Reserve, where he honed the discipline and determination that continue to guide his work today. He holds a B.S. in Applied Business Analytics from Grand Canyon University and multiple certifications in Supply Chain Management from CSCMP.

At Sidebar, Adam leads the distribution team with a relentless focus on accuracy, efficiency, and service. He’s always on the lookout for ways to optimize workflows and exceed expectations—combining military precision with real-world logistics know-how.

Monique Breault

Vice President of Client Experience | moniqueb@gosidebar.com

Also answers to Swag Scientist or Swag Broker
With over a decade of experience in both B2B and B2C sales, Monique—known around Sidebar as “Mo”—has built her reputation on relationships. As VP of Client Experience, she brings a strategic, people-first approach to every engagement, prioritizing each client’s unique goals while curating branded solutions that get noticed and get results.
Monique is known for her ability to turn branded merchandise into business growth. She’s cultivated long-term client partnerships that have evolved alongside their companies—acting not just as a vendor, but a trusted extension of their team. Whether she’s advising on event merch, developing loyalty programs, or recommending the perfect product mix, she brings creativity, insight, and energy to every conversation.
A proud Arizona native and graduate of Arizona State University, Monique lives in Scottsdale with her furry BFF, Gucci. When she’s not building brands or brokering swag, she’s likely hitting the gym, booking her next travel adventure, or tracking down the best bites in town.

Steve Schlesinger

Client Experience Director | steves@gosidebar.com

Steve Schlesinger brings over 30 years of experience in branded merchandise, apparel decoration, and creative production to the Sidebar team. Raised in Southern California, Steve’s roots are a blend of energy and artistry—from days spent surfing and skiing to nights sketching and painting. That creative streak led him to a degree in Graphic Design from Northern Arizona University and eventually to founding his own apparel company, Fabtex Graphics, in 2001.

For more than two decades, Steve helped brands turn big ideas into wearable impact—building his business through consistency, craft, and strong client relationships. In 2025, he joined Sidebar as Client Experience Director, transitioning from creative partner to internal strategist. Today, Steve draws on his production expertise and sharp eye for design to help clients develop branded goods and apparel that support both high-impact events and day-to-day business needs.

From customized merchandise to seamless fulfillment and tech-driven recognition programs, Steve helps Sidebar clients connect the dots between creative ideas and real-world results—with service that’s thoughtful, fast, and always on point.

Tristan Lovasz

Accounts Payable/Receivable Staff Accountant | tristanl@gosidebar.com

Tristan Lovasz brings a detail-oriented mindset and a calm, collected approach to Sidebar’s accounting team. A graduate of the University of Michigan with a degree in Finance and International Business, he kicked off his career in Michigan before heading west to Arizona in 2023. With a few solid years of public and corporate accounting under his belt, he’s gained experience across multiple industries and business transitions.

At Sidebar, Tristan handles many of the day-to-day financial touchpoints that keep things running smoothly—supporting both client and vendor relationships while managing internal accounting operations. He’s known for spotting potential issues before they become problems, offering up solutions without being asked, and somehow managing to keep everyone smiling while doing it. Whether it’s crunching numbers or cracking a well-timed joke, Tristan brings reliability, insight, and a good sense of humor to every part of the job.

When he’s off the clock, you’ll probably find him playing music, hunting down new taco spots, or hanging with his chiweenie sidekick, Carmen.